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Surviving the noise

Have you ever looked at the financial news and felt that the world has lost its collective mind? Markets often plunge on seemingly good news and soar on terrible news. A company with no revenue can be valued at billions, while a solid, profitable business is ignored. The short-term behaviour of the stock market can feel entirely disconnected from reality. When confronted with this chaos, many intelligent people try to outsmart it. They try to figure […]

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The core and the explore

Have you ever felt a pang of anxiety at a dinner party when someone mentions the incredible returns they just made on a new tech stock or emerging trend? It is a very human reaction. We are wired to seek progress, and watching someone else seemingly sprint ahead can make us feel like we are falling behind. This feeling often leads to a dangerous investing behaviour: chasing trends. When we chase the latest hot investment, we […]

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The hidden cost of doing something

In almost every area of life, hard work and constant activity are rewarded. If you want to improve your health, you train more frequently. If you want to build a business, you put in longer hours. Action equals progress. But investing is a rare domain where this logic is turned upside down. In the world of wealth creation, constant activity is often penalised. When markets get bumpy or headlines become alarming, our instinct is to protect […]

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Safety has a cost

“One can choose to go back toward safety or forward toward growth. Growth must be chosen again and again; fear must be overcome again and again.” Whilst this quote by psychologist Abraham Maslow is not usually found in financial textbooks, it certainly belongs in the realm of human potential. We tend to think of our financial lives as a series of big, one-off decisions. We choose a career. We buy a house. We set up a […]

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Science for your money (Part 2)

In our last post, we looked at the foundational laws of money: spending less than you earn, insuring your risks, and respecting the erosive power of inflation. These are the defensive structures of a good plan. But defence alone doesn’t build the life you want. You also need to move forward. Today, we look at another three “unchangeable rules”, the principles that drive growth, manage uncertainty, and keep you sane in a crazy world. The only […]

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Purpose, not predictions.

Strong financial plans are crafted with meaningful purpose, not more predictions. If you turn on the financial news or open the business pages, you will see an endless parade of predictions. “Markets set to rally.” “Recession looming.” “Interest rates to pivot.” “The death of the 60/40 portfolio.” Are you following a recipe for stress or success? The financial industry (and many others!) is obsessed with the future. It sells the idea that if we can just […]

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Science for your money (Part 1)

In finance, as in life, there are opinions, and there are facts. Opinions are everywhere. You hear them at dinner parties, read them in the news reports, and see them shouted on cable news. “Buy gold,” “Sell tech,” “Property is dead,” “Crypto is the future.” These opinions change with the wind. But beneath the noise, there are certain principles that remain true regardless of who is President, what inflation is doing, or which stock is trending. […]

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Investing in peace-of-mind

When we talk about building financial resilience, we often look at external things. We look at our emergency funds, our insurance policies, and our diversified portfolios. We build fortresses to protect us from the uncertainties of the world. But true resilience—the ability to weather storms and make good decisions under pressure—does not start with your bank balance. It starts with what’s going on in the back your mind. We often assume that our thoughts are just […]

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The moat to your castle

Let’s be honest. Nobody wakes up excited to pay their car or home insurance premiums. It is the ultimate “grudge purchase”. You pay for something you hope never to use. Every month, you see that money leave your account, and if you are lucky, you get absolutely nothing in return but silence (and peace of mind!). Because of this, it is easy to view short-term insurance as a nuisance. We treat it as a commodity, something […]

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The custodian mindset

There is a phase in our financial lives that is purely about accumulation. We work hard, we save, and we watch the numbers grow. We are taught that a bigger number equals a better life. But there often comes a point where the goal of “more” stops bringing satisfaction and starts bringing anxiety. We see this often. People spend decades building a fortress of security, only to find themselves trapped inside it. They worry about losing […]

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